The term ‘Ecosystem’ in the tech world means a system that facilitates a variety of devices to work together in a seamless fashion; there’s also a convenient sharing of data among the devices.
Apple not only makes a wide range of devices but also binds them together through software. As a result, being in the Apple Ecosystem gets a seamless and delightful experience. Apple Ecosystem entangles the user deeply in its experience and aims at never letting them go. As a result, it’s safe to say if you dip your feet in the ecosystem, it’s difficult to say no to the rest of the family.
How does Apple Ecosystem Work?
The Apple products when used independently are impactful enough for the user, but bringing them together is when things start unfolding for you. Yeah, iPhone is a pretty impressive device on its own, but what happens when you pair it with the Apple Watch and the Airpods? The perks you get can’t be substituted by any other alternatives.
The Apple Products’ Grand Unified Theory explains how each of the main categories of Apple products are designed to make technology more personal and to reduce barriers between technology and the consumer.
iCloud, Apple’s cloud-based native file storage and synchronisation service, effortlessly integrates with the rest of the ecosystem. You have certainly used this cloud storage service many times if you own an iPad, an iPhone, or a Mac, without even realising you were doing so.
One of my favourite uses of iCloud is seamless syncing of my files and notes among my Apple Devices. Being a writer, inspirations can strike me at any time of the day, even when I don’t have access to my usual devices. So for me, being able to jot down my ideas on a device at hand, and then finishing work on my go-to device, is one of the best things possible with Apple Ecosystem.
Also, iCloud Keychain helps forgetful humans like me in carrying out day-to-day tasks without getting frustrated.
If you are slightly aware about the wireless sharing-tech, then you’ll probably know what Apple does better than other competitors here. Sure, bluetooth was once cool for sharing purposes, and also apps like Shareit have been popular among Android users, but there’s no going back once you’ve experienced Airdrop.
No matter if it’s an image, a document, a link or even heavy files like videos, Airdrop completes the transfer in a matter of seconds. I’ve myself shared alot of 4K videos between my Macbook Pro and my iPhone, and it was as easy and seamless as if I had my iPhone plugged-in to my Macbook. Apart from all this, Airdrop is also a good way to preserve the quality of videos during sharing.
Siri is one of the best cross-platform AI personal assistant. Having Siri in the Apple Ecosystem is a very convenient experience, you are always just words away from your desired action. The presence of Siri becomes more important to control devices that don’t feature a screen like Homepods. Some of such uses include invoking Siri to play music on HomePod or using Siri on AirPods to make a call.
One of most remarkable perks that you get being in Apple Ecosystem is Continuity. It makes working with various devices in the Apple Ecosystem quite seamless and convinient. As the name implies, Continuity lets you preserve the flow of work between your Apple devices, and use them together in a way that would be super complicated (and require many third-party apps) on alien devices.
One of the best features under continuity is Universal Clipboard. It let’s to paste the copied content from on device to the other.
Another interesting features is Continuity Camera. With the Continuity Camera, you can scan a document or take a picture using your iPhone, iPad, or iPod Touch. The scan will then appear on your Mac immediately. This feature only works when your Apple devices are close together. The continuity camera works with Finder, Keynote, Mail, Messages, Notes, Numbers, Pages, and TextEdit.
Other remarkable features like Handoff, Instant Hotspot, iPhone Cellular Calls, Text Messages Forwarding, Auto Unlock, Continuity Sketch, Continuity Markup, Sidecar and Apple Pay add lot to depth to the Continuity.
Also, the newly introduced Airpods’ Automatic Switching of Devices with latest iteration of OS, takes Continuity to a whole different level.
The range of products in the Ecosystem is so diverse that there’s no need to leave the ecosystem—everything one needs is right there.
Hey, want a phone? You’ve got an iPhone. A notebook? Take a MacBook. Unable to afford the Pro? The MacBook Air is there. Looking for something more portable? What you need is an iPad. Want a desktop that’s heavy duty? There’s the mighty Mac Pro. What about an MP3 player? For this, the iPod was made. And then there’s the Apple Watch, the Apple TV, the AirPods… you get everything. What’s even more special is how all these different units communicate with each other, being at the same time autonomous and interdependent.
With 1.5 billion+ devices in use, it is safe to conclude that devices are the source of Apple’s ecosystem power.
With a $55 billion revenue annual run rate and 518 million paid subscriptions across its services, there is no longer a debate as to Apple’s ability to succeed with services.
The App Store and iTunes were already miles ahead of the Play Store and other rivals for so long and now, Apple Services like Apple Music with its more than 60 million paid subscribers is second most successful music streaming service after Spotify. With successes like these, Apple doesn’t look like lagging behind with its services any time soon.
Also, the Apple One services bundle aims at making Apple’s services more popular by turning the services a little more wallet-friendly.
How does Apple Ecosystem Beat All Its Rivals?
There is one aspect that places Apple above all its rivals, besides how well-integrated these core components of Apple Ecosystem are. The secret is that Apple controls both their hardware and software, a feat which hardly any other tech company has accomplished. This gives them the ability to tinker as much as they like with their devices and regulate various aspects of their devices in a way that makes their gadgets’ inter-dependence much more seamless. They decide what to add or remove from the hardware and how to supplement that through the software to not just improve user experience in the ecosystem, but also convince more users to immerse themselves into it.
Liked this Piece? Also Read: 10 Time Apple Went Too Far.