Using Instagram hashtags to give maximum visibility to videos and increase engagement – a question asked by thousands of Instagram influencers. Although hashtags appeared for the first time on Twitter to allow you to connect all tweets dealing with the same topic under a single vein, numerous other social networks have quickly integrated this functionality into their publishing systems.
If, in some cases, the introduction of hashtags has not brought significant benefits and substantially their use is currently irrelevant, Instagram is the social media where hashtags found their best success after Twitter. In Instagram, you can insert up to 30 hashtags in a single post.
They allow you to categorize the topics covered in the post clearly and find the post when they search through specific hashtags. You can also link content to a specific event, a trending theme, a current affair, a contest, etc. Let us not be very technical. We will simply note down the tips and tricks so that even a child can understand the topic.
Choose the Instagram Hashtags Relevant to Your Brand
It has been debating a thorny question – how many hashtags should we put under each post for some time now? You can use 30 tags at a time. Some claim to take advantage of all 30-hashtags, and others say they are useless. Others even say they do not go beyond five hashtags. The answer is in their relevance, not in the number.
Using hashtags without knowledge of the facts, without any strategy behind them, can be a double-edged sword. You can take advantage of trends to create your hashtags or adapt them to your brand. By this, we do not mean to use only the trending topics but also to use the campaigns or themes of other brands that are going viral at that very moment. If you want to do something wise, select the hashtags relevant to your business.
Draw Inspiration from Other Brands
You can search for brand-related hashtags. By clicking on a specific hashtag, Instagram will show you the related ones, from which you can pick the ones that best suit your brand and your business. Just click on a hashtag to discover the platform’s suggestions. The advantage of using already tested hashtags is that you get ZERO headaches. Another trick is to spy on the competition.
What are the competitors doing? What hashtags do they use? Can some of them be useful to you too? If yes, then taking inspiration from them is wise. The Explore section of the app is also a source of inspiration. Here you can find the posts that have the best performance, from which you can extrapolate hashtags to test.
Hashtag Must Have the Right Volume
One aspect you must not overlook is the volume of each hashtag. If you choose a hashtag that is too popular, present in too many posts, your content risks getting lost among all the others. On the other hand, if you opt for a hashtag that is too little used, it will hardly guarantee you good engagement.
If you are emerging on Instagram, the advice is to select hashtags that have a volume between 10 and 200 thousand. Once you have found a good foundation, go ahead with the tests. It is up to you to find the right combination. Use video editors like InVideo, Filmora, and others to make entertaining videos.
Categorizing Hashtags Are So Powerful
Once you have made the video using the Instagram Video Editor, it is time to select the hashtags. Once the hashtags have been selected, the next step is to categorize them. Part of them or even just one must tell about the brand. You can also give yourself the creativity and associate a particular hashtag with your brand, not used by others. Then you should select the hashtags related to your business. It is forbidden to neglect the hashtags related to the locality.
Having a hashtag that promotes user actions is ideal for reaching a conversation on your channel. Including your brand name is a way to have other labels besides giving you a distinctive advantage. It may seem like strange advice. Taking care of the caption also means distancing the text from the hashtags to promote readability and clarity.
Include Hashtags in Stories Too
Yes, hashtags also work in stories. By adding hashtags to your stories (maximum 10), you will better reach more people. When a person does a hashtag search, they will see a collection of stories in the search result. Your story might be there too. Take care of the aesthetic aspect of your story. The text must be clear and the hashtag clickable. Everything must be in harmony with the rest of the elements.
Stay Away from Banned Hashtags
Banned hashtags can do bad, reducing visibility and engagement. Using banned hashtags is useless. To understand if a hashtag has been banned, search in the Explore section. If it is, a message will warn you that posts with that hashtag have been hidden. This tactic can help increase user confidence in a brand. Using location-based hashtags is a great way to connect with your community, especially local businesses.
The Bottom Line
If you want to make your video marketing successful on Instagram, the hashtags will do it for you. According to a survey, hashtag posts get 13% more visibility than those that do not have hashtags. Hashtags may sound like fashion, but they are crucial to your business and online presence.
Getting started with funny or ironic hashtags is a great way to add personality to your profile to attract users and increase their engagement. Although many users may not seek after them, they can add a differentiating element and give your brand an extra push. They allow you to link content to a specific event, a trending theme, a current affair, a contest, etc.
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